Let’s make this clear right at the very beginning: Pinterest is a powerful marketing tool that can deliver hundreds and thousands of visitors to your website.
However, this statement is only true if your ideal audience is on Pinterest.
A common misconception that Pinterest is only for recipes, fashion, and home decor. So if you have a – let’s say – online pet store, a whatever blog, or even a business that offers financial consultancy services, stick with me and keep reading.
What is Pinterest?
Keep it short and sweet: Pinterest is a search engine, it works just like Google, Binge, and other search engines. The difference is that Pinterest is all visual.
With smartphone app and desktop versions, Pinterest works like a virtual pinboard, giving you an easy-to-find place to ‘pin’ things you’ve found on the internet and sort them into different categories (boards) to save for later.
So now we know that Pinterest is a search engine and not another social media platform, let’s see a few quick but important facts about Pinterest
- 478 million people use Pinterest every month to find ideas and inspire their next purchase. If Pinterest were a country, it would surpass the United States as the third largest in the world.
- Women make up more than 60% of our global audience. Male Pinners and Gen Z Pinners are up 40% years over year. People use Pinterest to plan for the future. Reach them here, and you’ll reach them before your competitors do.
- Pinterest users are ready to buy your product. Pinterest is where people browse, discover and buy. Show up at the moment of inspiration, and take your audience from idea to “I did.” 80 % of weekly Pinners have discovered a new brand or product on Pinterest
- A massive 97% of searches on Pinterest are unbranded. That means people search for what they want rather than searching for a brand.
- People aren’t here to fend off FOMO or doomscroll. They’re here to try new things. To save new ideas. And often, to make their next purchase. Be their next great find!
- People on Pinterest are eager for new ideas, which means they want to hear from you. Content from brands doesn’t interrupt on Pinterest—it inspires.
The business benefits of being on pinterest
For the right businesses Pinterest could be a really powerful way to achive their business goals.
Many people use Pinterest to search for new ways to improve their lifes, aka services and products to buy.
If your ideal audience is on Pinterest, you can use the platform to
- Send traffic to your website
- Increasing sales
- Raise brand awareness
- or even to build Pinterest into your sales funnel (encouraging people to subscribe to your newsletter etc.)
So many numbers and statistics and all sounds great! But does it mean that you should be on Pinterest?
Not at all!
But do not worry, I got you covered!
Go through the following list and by the end of the article, you will know exactly whether Pinterest worth your time or not.
1. Are you creating new content every month?
Pinterest is hungry for fresh pins; after all, that is a place for NEW ideas.
So the very first requirement of having a successful Pinterest account is fresh content.
Let’s take a closer look at what fresh content really means.
Types of fresh content
It could be a lot of things, for example:
- new content on your website/blog
- new videos on your website or YouTube channel
- new photos
- new products
The list can go on for a while, but the main point is fresh content means a new URL.
Frequency of fresh content
The more, the merrier, but if you can make fresh content at least 4-5 times a month, it should be enough, according to my experiences. The only thing you need is a good Pinterest strategy.
2. Is your ideal audience is on Pinterest?
Think about your audience. Analyze the information that you know, such as age, gender, location, interests and everything else that you know about them.
Got your result? Then compare it to the average user for Pinterest and see if you have overlaps.
You can find Pinterest’s audience by clicking here.
Another great way to see whether your audience is on Pinterest or not to jump on the platform itself.
Go to and www.pinterest.com and do a quick search. Put your main keyword in the search bar and see what comes up. Something similar to your services or products? Then your audience is there!
2. What are your competitors doing on Pinterest?
I mean, if they doing anything at all. You can find it out two ways.
- Write the competitor’s name into Pinterest search bar
- Look up at their website to see if you find anything about it.
If some are already on Pinterest, have a look at what they are up to. Are they using the platform for something specific like showing their products? Or just made an account to have an account on Pinterest and don’t use it at all?
3. Is Pinterest Already driving traffic to your site?
Wait, what? Do you want to tell me that people can find me on Pinterest even if I am not using the platform? – you might ask now.
And the answer is yes.
First, look at your site’s analytics and let’s see if you have any. You do? Great!
The reason is super simple; let me give you an example.
Let’s say you sell wall paint. As a potential customer, I am planning to renovate my bedroom and looking for a new colour. How am I doing this? Jumping on Google and Pinterest and type three simple words into the search bar: wall paint colours. Now I am looking at a huge list of different wall paints and saving those that I like the most. But instead of putting the URL into a notepad or bookmark it, I create a board on Pinterest.
And there you go, your website is on Pinterest.
So if Pinterest is already driving traffic to your website, you can easily increase that traffic with a good Pinterest strategy.
4. Do you have time and resources to use Pinterest?
This will be the last question that helps you decide whether is Pinterest the right platform for your business or not.
Every Pinterest guru says:
The key for Pinterest is patience, consistency and proper Pinterest SEO.
Based on my own experiences, I totally agree with this.
Patience
As we know, Pinterest is a search engine. If you think about any other search engines such as Google, you know that the miracle will not happen overnight. Pinterest is the same. It takes about 3-6 months to see the results that make you happy. But! It is %100 that you will see success.
Pinterest SEO
Mastering Pinterest search engine optimization is crucial. You have to find and use the right keywords to rank high on Pinterest. And not only on your profile, but every single description and pin title that you post has to be keyword-rich.
Consistency
You have to be on the platform every single day (this doesn’t mean that you have to use it every day, you can use a scheduler like Tailwind or Pinterest’s own scheduler). You have to post. And not only once a day. That means that you have to have enough different pins to post and enough time to do the keyword research for that.
Sounds time-consuming and overwhelming? Well, it really is. But it doesn’t mean you have to miss out on the opportunity to be on Pinterest.
Have you ever heard the term Pinterest Manager or Pinterest VA? Well, I am sure you have because you are on my website.
